BP Ultimate
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When BP started sponsoring the V8 Supercars with their premium fuel (the one that cleans your engine), we created a loveable character to tell fans all about it.

Bert quickly became a cult icon, with fans celebrating every time he graced their screens. They made memes, interviewd him, and some even dressed up as him.

Channel 10 called it the best sports sponsorship campaign they’d ever seen, and five years later, Bert is still featured in BP advertising.