SQUID GAME HALLOWEEN

SQUID GAME HALLOWEEN

Squid Game x Netflix
Activation | OOH | PR

Making fan's nightmares come true on Halloween.

After becoming Netflix’s biggest series ever, Squid Game was always going to be a big part of Halloween in 2021.  We decided to make it even bigger by bringing that creepy doll to Sydney.

Standing 4.5 metres tall and weighing in at 3.5 tons, the fully-animatronic replica received 100,000+ visitors over the weekend and reached millions more through international press coverage.

  • Production: Akcelo

    • Webby | Installation or Experience | Winner

    • Webby | Installation or Experience | People's Voice Winner

    • Webby | Real-Time Response | Winner

    • Webby | Real-Time Response | People's Voice Winner

    • Webby | Events & Live Streams | Winner

    • One Show | Brand Installations | Shortlist

    • AdNews AOTY Awards | Best use of Content | Winner

    • Mumbrella Awards | Experiential Marketing | Finalist

    • Mumbrella Awards | Real-Time Marketing | Finalist

    • B&T Awards | Best OOH Campaign | Finalist

    • B&T Awards | Best PR Campaign | Finalist

WORK