THE UPSIDE DOWN UNDER

THE UPSIDE DOWN UNDER

Netflix x Stranger Things
Activation | OOH | PR

Bring The Upside Down, Down Under.

After two long years of waiting for the fourth season of Stranger Things, we wanted to give Aussie fans a launch they'd never forget.
We created The Upside Down Under.


To make this a truly unique Aussie experience—we took over the world-renowned Bondi Beach; and that took over global headlines. We started by tearing open a massive 25m rift to the Upside Down on the sands of Bondi. Then, to add to the drama of the event, we brought in containment officers in yellow hazmat suits to conduct experiments on the Rift. Complete with creepy sounds from the show while they poked, prodded, and tested it.
To make it official, we enlisted help from the Bondi Rescue lifeguards. They “found” the rift, investigated it and interacteracted with the large crowd of beach-goers, even helping them sneak up for a cheeky peek and photo op.

  • Production: Akcelo
    Social Production: Jack Nimble

    • Cannes Lions | Brand Experience & Activation | Shortlist

    • Cannes Lions | Guerrilla Marketing & Stunts | Shortlist

    • One Show | Events | Merit

    • One Show | Innovation in Experiental | Merit

    • Clio Entertainment | Innovation | Grand Clio

    • Clio Entertainment | OOH | Gold

    • Shorty Awards | Event & Experiential | Shortlist

    • Webby Awards | Best Event Activation | People's Voice Winner

    • Webby Awards | Experience Marketing | Winner

    • Webby Awards | Experience Marketing | People's Voice Winner

    • ANDY Awards | Craft | Gold

Bondi photography legend Aquabumps captured all the action in a way only he could.

Alongside we hijacked The Sydney Morning Herald. Taking over with exclusive coverage by Stranger Things' newspaper The Hawkins Post featuring five satirical articles full of easter eggs all relating Bondi being taken over by The Upside Down.

WORK