WATER WASN’T MADE FOR THIS

WATER WASN’T MADE FOR THIS

Gatorade
Integrated

An ode to water that highlights the benefits of Gatorade.

Gatorade redefines its No Sugar range with new brand positioning, 'Water Wasn't Made for This'.
A powerful reminder that today's intense workouts demand more than just water specifically, Gatorade's scientifically crafted electrolytes, sodium, and potassium.

  • Director: Justin McMillan
    Film Production: Taxi
    Photographer: Chris Searl‍ ‍
    Stills Production: Monster Children

    • B&T Awards | Campaign of the Year FINALIST

    • Shots Awards | Ad of the Year FINALIST 

    • B&T Awards | Best Out of Home Campaign FINALIST

To further expand the 'Water Wasn't Made for This' ethos, we did a ambient campaign were we built and donated weights that requires more the water, and to top in all off we postered the toughnest equipment around Bondi and Coogee.

WORK