WATER WASN’T MADE FOR THIS
WATER WASN’T MADE FOR THIS
Gatorade
Integrated
An ode to water that highlights the benefits of Gatorade.
Gatorade redefines its No Sugar range with new brand positioning, 'Water Wasn't Made for This'.
A powerful reminder that today's intense workouts demand more than just water specifically, Gatorade's scientifically crafted electrolytes, sodium, and potassium.
-
Director: Justin McMillan
Film Production: Taxi
Photographer: Chris Searl
Stills Production: Monster Children -
B&T Awards | Campaign of the Year FINALIST
Shots Awards | Ad of the Year FINALIST
B&T Awards | Best Out of Home Campaign FINALIST
To further expand the 'Water Wasn't Made for This' ethos, we did a ambient campaign were we built and donated weights that requires more the water, and to top in all off we postered the toughnest equipment around Bondi and Coogee.
