Gatorade Fuel Tomorrow

Telling the real stories of Australian teens to reveal why so many are dropping out of sport each year.

Fuel Tomorrow

is an important initiative from Gatorade, pushing for social reform in teen sport by targeting bullying and negative behaviour from peers, parents and spectators. Coaches, players and parents will have access to resources and support aiming to end the decline in teen sport participation. We made three documentary-style films that we designed to feel ore like a government PSA, no nothing like a standard Gatorade ad.

This film is inspired by a real event at a local under-12 soccer game, which sparked the campaign idea

Director: Kids of Bill
Film Production: Chisel